Visitor target groups 

• Farmers
• Contractors
• Agricultural trade companies
• Operational managers
• Food traders
• Manufacturer for the agriculture and food industry
• Universities
• Associations / Agricultural organizations
• Journalists and multipliers
• Governmental bodies 

Product groups 

• Plant Breeding
• Plant Nutrition
• Plant Protection
• Plant Production
• Machinery and Equipment
• Machinery Demonstrations
• Agricultural Organizations
• Science and Research