ASEAN (Bangkok) Toys & Preschool Expo 2022 - TPE Bangkok 2022

• Supported by:


• The Toys Association of India


• Indonesian Toy Traders and Manufacturers Association


• Korea Culture Contents Licensing Association


• Hong Kong Toy Brand Association 

Market Information: 

During the period 2012-2017, the retail sales of toys and games in Indonesia, Thailand and Malaysia continued to rise, reaching a total of US$2.4 billion in 2017, with a compound annual growth rate of 17% and is expected to reach US$4.3 billion in 2022. Thailand’s ​demographics in particular hint at a widening market for the toys & games industry. The natural birth rate in 2017 was about 240,000 – this refers to the number of births in a year subtracted from the number of deaths – representing a population growth rate of about 0.4%.

 

According to Euromonitor, the value of Thailand’s toys & games industry was estimated to be worth US$376 million in terms of sales volume in 2015. The same report forecasts sales to increase to US$541 million by 2020, or by an average of 9% a year.

 

Thailand, located in the center of Indochina peninsula in Southeast Asia, borders Myanmar in the East and Andaman Sea in the North. With Laos to its northeast, Cambodia to its southeast, it’s adjacent to Malaysia on the narrow peninsula in the south. The total trade volume of ASEAN Economic Community surpasses 1.4 trillion US dollars. The advantage of ASEAN being the trade center is not only that it’s a major exporter, but also it provides a huge network of manufacture equipment for product services. Those countries, such as Thailand, Vietnam, Indonesia, Malaysia, Bangkok, etc, have crucial strategic position. ASEAN is known as the “missing BRICS”. Located in the center of ASEAN, Bangkok provides an ideal platform and market for multinational companies.

Show Review:

Thanks to the strong support from the industry, 7319 visitors and 162 exhibitors from home and abroad participated in TPE Bangkok 2019 and the exhibition area reached 10,000 sq.m. According to the statistics, about 38% of exhibitors are from USA，UK, Italy, Spain, Netherlands, Russia, Turkey, Australia, Dubai, Korea, Japan, India, Singapore, Malaysia, Indonesia,Philippines, Cambodia, China mainland, Hong Kong and Taiwan.

 

ASEAN (Bangkok) Toys and Preschool Industry conference was co-located with TPE Bangkok. The speakers included: Ms. Uraiwan Bunnag, President, Thai Toy and Children Product Association, Mr. Amornchai Naksupamit, Former President, Thai Toy and Children Product Association, Mr. Ajay Aggarwal, President, The Toys Association of India, Mr. Tae Bong Cho, President, Korea Culture Contents Licensing Association, Mr. Johan Tandanu,Secretary General ,Indonesian Toy Traders and Manufacturers Association, Ms. Eileen Lin, GM, Thai-China Import & Export Trading, Ms. Shannon Moore, Creative Director, Guidecraft. During the conference, they share the regional industry market and related import & Export policy, which is good for traders to know the different markets and foreign policy.

 

Media , from Local TV station:channel 3, Channel 5, Nation TV, Bright TV, NBT World, TNN24, news paper:Daily News, Poo Jadkarn Daily, Siam Turakij, Thansettakij, Siam Rath, Siam Turakij, Naew Na, Thai Post, Bangkok Today, Kom Chad Luek, on-line media: The Positioning, Marketeer, Mthai, Nation, have a full report about the show.

About TPE Bangkok 2020:

As the first and only industry trade show for toys and preschool in Thailand , TPE Bangkok is a good platform for preschool toy manufacturer entering the Southeast Asia. This expo will cover the entire ASEAN and Southeast Asia region and provide the most effective trade channels for exhibitor’s products to enter the local market. The coming show will be moved to bigger exhibition halls and reached 13,500 sq.m..