International Consumer Goods Show 2021

Consumer Goods Digital Day

Experience the digital offer of the Consumer Goods Digital Day and use this digital industry meeting point to exchange ideas. Here you will find up-to-date, tailored information and solutions to the current situation and beyond.

On April 20, 2021, the Consumer Goods Digital Day will be dedicated to "Helping Retailers Help Themselves" in two livestreams. The presentations, keynotes and workshops will be trend- and practice-oriented. Look forward to valuable input and exciting insights that you can immediately apply to your business.

Renowned speakers and presenters are already on board. New opportunities through digital transformation and current retail trends that are gaining momentum due to the pandemic will be the topic of renowned management consultant and speaker Sanjay Sauldie. He is Director of the European Internet Marketing Institute EIMIA, Mannheim, and an expert on the topics of disruptive innovations and digital transformation. Moderated by Zackes Brustik, the agenda includes not only the keynote address but also other trend and practice-oriented panel discussions, webinars and lectures.

The 10-hour professional programme deliberately focuses on helping people to help themselves and making the trade fit for future challenges. International industry experts will discuss what is important in retail now and provide answers.

For example, Boris Hedde, Managing Director of the Institute for Retail Research (IFH) Cologne, will share helpful approaches. Anne Lisa Weinand, head of ECC Cologne at IFH Cologne, will discuss, among other things, which new concepts, services and offers stationary retail can profit from and what is currently decisive for an online presence from the consumer's point of view.

Experts such as Marcel Rösel, Project Manager Digital Campaign, Handelsverband Hessen e.V. and Frederik Gottschling, Social Media Expert at www.handel.digital will explain how to build up a digital entrepreneurship, how to benefit from community building via social media or how to quickly find your way to your own online shop.

How can the challenges of sourcing goods and assortment composition be solved in times of Corona? This question will be discussed, for example, by Susanne Sorg, Member of the Board of EK Servicegroup, Brandlabs Managing Director Klaus Schmelzeisen, Claus Tormöhlen, Head of Buying Home & Living, at KaDeWe Group and Sven Möller, Head of Non Food Globus SB-Warenhaus.

The style agency bora.herke.palmisano will present the Ambiente, Christmasworld and Paperworld Trends 2021, the coming colours and materials that strike a chord with the times. In addition, Gabriela Kaiser will give vivid product examples and presentation opportunities on the popular and, even in Corona times, sales-driving theme of "Christmas Trends@home".

The panel discussion "Consumer Insights: Connecting the dots between consumer needs and future products" by the renowned trend research agency from New York/USA Fashion Snoops, will get to the bottom of the question of what consumers will need and buy in the future. Led by Jaye Anna Mize, Vice President of Home and Furnishings at Fashion Snoops, the study examines important changes in consumer lifestyles in terms of needs and expectations. Together with a panel of industry experts, this will inform necessary product and range enhancements.