SFE Shanghai International Franchise EXPO (Shanghai International Franchise EXPO) was founded in 2005. It is a full-scale franchise exhibition jointly sponsored by the authoritative industry association Shanghai Chain Store & Franchise Association, Shanghai Ibizon Exhibition Co., Ltd. and Shanghai Bohua International Exhibition Co., Ltd. A professional exhibition for the entire downstream industry chain. The exhibition has been held for 34 sessions so far, providing precise joining and matching services for more than 6,000 exhibitors and 2 million professional visitors. Beginning in 2018, SFE started a nationwide layout, and successively conducted exhibitions in four core regions including East China, South China, North China and Southwest China, and its influence further radiated to the whole country.


The exhibition is based in Shanghai, the domestic economic capital, with an international perspective to create the pinnacle feast of the domestic franchise investment market. Facing the continuous and rapid development of the chain industry and the leading role of Shanghai in the whole country, the SFE Shanghai exhibition is divided into spring and autumn to meet the rising market demand. Each exhibition strictly selects 600+ well-known domestic and foreign chain brands, covering five major sectors of catering, retail, service, education and chain resources, and 80+ mainstream subdivisions are fully covered. It is expected to attract more than 50,000 professional visitors to the exhibition.



Century City New International Convention & Exhibition Centre

Among exhibitors

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