SAITEX 2024

Africa's leading exhibition for retail products featuring electronics and home appliances, homeware and household products as well as building materials and tools.

Africa already represents a huge opportunity for international and local product suppliers as it approaches a one trillion dollar annual marketplace with more than a billion consumers and a fast growing middle class with increasingly diverse tastes. There is impressive scale and growth in this market but understanding the distribution channels to major retailers and more informal trade networks is vital. SAITEX breaks down barriers and provides direct access to thousands of buyers from across the continent.