The Southeast Asia (Malaysia) Retail Technology and Supermarket Equipment Exhibition is one of the most professional and influential retail industry events in Southeast Asia. It is jointly organized by the Guangdong Chamber of Commerce of Importers & Exporters , the Advertising Production and Display Professional Committee of the China Business Advertising Association, and the Malaysia Vending Machine Association, and is hosted by Guangdong Huachuang Digital Intelligence Exhibition Co., LTD. It has also received strong support from many authoritative institutions, including the Malaysian Chinese Association - Economic Research Association, the Malaysian Retail Association (MRA), the Malaysian Retail Chain Association (MRCA), the Malaysian General Chamber of Grocery Merchants (FSGMAM), the Malaysian Entrepreneurship Promotion Association (PUMM), and the Malaysia-China Technology Service Center. Since its establishment, the exhibition has been successfully held for three sessions in Malaysia, one each in Indonesia and Vietnam. It has attracted over a thousand international brands to participate and tens of thousands of professional visitors to exchange ideas. It has become an important platform connecting global retail technology with the Southeast Asian market.
In 2025, the expo will be upgraded again with significant investment. With the theme of "Smart Retail, Empowering the Future", it will focus on retail digitalization, intelligent technology, supply chain innovation and consumption trends, helping enterprises to explore the rapidly growing retail market in Southeast Asia. At the same time, the Retail AI Conference and the Malaysia New Consumption Forum - Retail Leaders Summit, Retail Channel Marketing Summit, International Store Design Conference, Vending Machine Development Summit and a series of other industry conferences will also be held concurrently, jointly creating the top event in the retail industry in Southeast Asia.
Venue
Malaysia International Trade and Exhibition Centre (MITEC)
Industrial sectors
Consumer Electronics, Multimedia, Food Processing and Packaging Machinery, Food, Beverage and Luxury Foodstuff, Hotel and Catering, Shop Fittings, Information and Communication Technology, Software, Lighting, Lighting Technology, Office Equipment and Supplies, Trade Fairs for Consumer Goods, World Expositions
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