SIRHA MADE (formerly M.A.D.E.) 2022

Futuristic Feed Exhibition

M.A.D.E. JOINS THE SIRHA FOOD ECOSYSTEM AND BECOMES SIRHA MADE, THE EVENT WHERE THE FOOD OF TOMORROW IS IMAGINED.

50% of what we will consume tomorrow has not been invented yet. Every day, producers, bespoke manufacturers, imagine the Food solutions of tomorrow. The food and services that must satisfy not only the clients in the mass distribution and Food Service sectors but also the consumer’s new tastes and requirements.

A BESPOKE APPROACH FOR TARGET PLAYERS IN THE MARKET

Sirha Made brings together high-added value companies in bespoke and made-to-measure production. The event addresses players in the food and non-food distribution sectors, supermarkets, hypermarkets, specialised stores, fine foods, key accounts in commercial catering and hospitality, e-commerce, cash and carry, freezer centres, wholesale, importers exporters, mass catering… The community of exhibitors proposes a diverse offering in sectors including Fine Foods, Beverages, FoodTech, Fresh, Packaging, Frozen and Ingredients.

“MADE IT…” 5 SPACES PROMOTING THE KNOW-HOW

Thanks to specially designed spaces Sirha Made places the emphasis on players and project bearers in all the distribution networks. Innovation, traceability, transparency, environmental footprint, new technologies, new packaging, etc. 

MADE IT New features one of the leading products that illustrates the extent of the exhibitors’ innovation capacity

MADE IT Tasty focuses on better sourcing proucts

MADE IT Packed explores new solutions for packaging and the stakes in an increasingly strict regulatory environment

MADE IT Happen focuses on start-ups in the Food industry and the future products and services

MADE IT Talk hosts experts and professionals who will deliver top-level conferences.

The Sirha Made Awards reward the best innovations featured at the trade fair.